Garmin announced its leap into the trolling motor market just days before ICAST. The Force trolling motor is designed to be powerful, efficient and quiet. A wireless foot pedal and a remote make for easy maneuvering. $3,099.99
Hobie’s 360 Drive Technology kicks the traditional pedal kayak up a notch by enabling 360-degree movement that gives anglers access to the perfect slice of water. The kick-up fins retract to allow easy access to the shallows. $4,799
At the intersection of style and performance, WaterWoman sunglasses are designed to protect fisherwomen’s eyes while enhancing colors via Costa’s proprietary 580 technology. $269
Plenty of shoes purport to be “quick drying,” but Frogg Toggs takes it up a notch with a large mesh upper, a midsole dotted with water release holes and the FTX Aquaclearz drainage system on the bottom. $69.99
The perfect — and goofy — holiday gift just got better. This hat includes a built-in speaker, a knife sharpener and can holders with straws for easy drinking. $99.99
The Yurei Air-O-Mesh shirt features breathable fabric, UPF 40 sun protection and quick-dry technology. Even better, it’s designed to be stain- and odor-resistant for long, messy days on the water. $55
Simms claims this to be the most technologically advanced wader ever built. The five-layer Gore-Tex lower and three-layer upper lend a combination of breathability and durability, while the neoprene stockingfeet are designed to keep feet comfy and warm. $849.95
The Overboard shorts’ standout feature is the integrated waterproof pocket that allows users to keep valuables close even during a dash into the water. They’re also lightweight, stretchy and stain-resistant. $99
The Ice Helix 7 CHIRP G3N All-Season draws real-time depth contour maps, while the dual-spectrum sonar with adjustable zoom provides a clear window to what’s swimming below. $799.99
The Frabill Magnum Bait Station 30 can aerate 30 quarts of water for large live bait. The company claims to create the “perfect internal environment” via dual aerators that maximize oxygen. $179.99
This knife provides the “most efficient cut on the market,” according to the manufacturer. It comes equipped with four corrosion-resistant blades that should make easy work of virtually any fish. $134.95
This transducer affords 125 feet of 360-degree underwater views so anglers can see what’s below without having to be directly overhead. Anglers can add waypoints and isolate the sweep area without sacrificing any trolling motor functionality. $1,199.99
This pack is fully waterproof thanks to coated ripstop polyester and the Tru Zip, a toothless zipper that fully seals the bag. Plenty of storage options, including a net sheath, make this bag highly functional, and the back panel adds comfort. $199.95
This line control system is lightweight and designed to be snagless, offering improved distance and casting control according to the manufacturer. $53.99
Moon Shine Braid, designed for nighttime bass tournaments, glows under a backlight. It’s available in 8- to 80-pound test and starts at $20.99 per 150-yard spool.
This 5-foot, 6-inch rod is equipped with a micro spin-cast reel and prespooled 6-pound braid. The reel crank and split grips are comfy on small hands. $49.99
Plano’s EDGE line is designed to curb rust and improve tackle organization. The latch allows for one-handed opening of the heavy-duty box, which is complete with a built-in labeling system. $19.99-$34.99
The VMC Bladed Hybrid Treble Short is a new take on the treble hook that won the 2019 Bassmaster Classic. The swivel and blade combination complement the hybrid treble and can be paired with a variety of baits. $5.99
The 0.25-ounce Phantom Spider’s legs move realistically on the water surface. The hollow design has a self-righting ballast, and the lure is available in six patterns. $8.99
This swim bait, with its full-body thumping movement, is designed to be a hyper-realistic imitation of a herring, shiner or mullet. $9.99
Livetarget claims the Erratic Shiner to be the first-ever anatomically precise spoon, made in the tradition of old spoons but with plastic injection molding. Its darting movement mimics an injured baitfish and is ideal for long casts and trolling. $9.99
The Flutter Sardine is a saltwater jigging spoon that makes a fluttering motion to mimic a juvenile sardine. It’s available in five sizes and six colors. $9.99
The Shimano SLX DC is built on the Hagane body and includes the manufacturer’s Digital Control braking system. It’s available in three gear ratios. $189.99
The Shimano Stradic FL is built for smooth, long casts with microscopic tolerances. X-Protect technology makes it a durable choice for salt water. $199.99-$229.99
The 7.2-ounce SF employs SEiGLER’s lever drag system, which enables anglers to control drag pressure, and the asymmetrical spool improves structural integrity, according to the manufacturer. $750
The Mojo Bass Glass rod features St. Croix’s proprietary Integrated Poly Curve tooling technology and Fuji reel seats with Kigan guides. $160
The Avid Surf incorporates St. Croix’s Integrated Poly Curve tooling technology and Fuji tangle-free guides for a rod resigned to cast far and fight hard. $260
The Imperial Salt is built with St. Croix’s Integrated Poly Curve tooling technology, SCIII carbon and Sea Guide PVD-coated stripper and snake guides. $350
The one-piece graphite frame integrates the Mach Splash SLP Baitcast Reel and the Mach Smash Rod in an affordable package. $129.99
