Shimano pro JP DeRose walks you through why he chooses a Shimano jerkbait for bass fishing in clear water, dirty water, cold water and warm water — really, any condition — because he believes there isn’t a much better bait than a jerkbait.

The first two additions to the Shimano lure lineup are jerkbaits: the World Minnow 115SP FB and the World Diver 99SP FB. The World Series features a unique technology called Flash Boost that draws strikes when bass fishing, even on the pause. These lures also feature Jet Boost technology for increased casting distance and Scale Boost for a more realistic appearance.

DeRose explains different fishing situations and techniques for how to fish a jerkbait for bass. He also walks you through his preferred tackle system for jerkbait fishing and the best jerkbait colors for a given situation.